August 29, 2018

Who Runs The World?

four women sharing Who Runs The World four women sitting and sharing Who Runs The World four women in the subwyay and sharing Who Runs The World

Sharing something a little different today and I could not be more excited! The last time the four of us got together, we went to Yankee stadium and rather than making it a typical night at the ballpark, we wanted to have a little fun with it!

Who Runs The World

To be quite honest, as much as I love working for myself and the perks that it comes with (mainly, spending more time with Nate), I do miss the office/collaborative work environment. By nature, I’m a people person and I thrive off being in an environment where I’m surrounded by creative types. When you work for yourself and often, by yourself, you tend to fall into a certain head-space. I almost forgot how much I missed collaborating, brainstorming and getting my creative juices flowing.

When the four of us were on our way to the game, we all agreed that it was that aspect that we missed most. So, a couple of cocktails and conversations later, we found ourselves in Soho at 7:30AM, decked out in Carolina Herrera.

A little backstory:

I thought I wasn’t going to be able to participate in this shoot. Before we shot these photos, a couple of days before, the group went to Carolina Herrera to pull some dresses. I didn’t have anyone to watch Nate that day, so I told them that I’d pick a dress based on images they’d text over. As soon as I saw this grown on Sai, I was like “THIS IS THE WINNER!” She took it back to her office and I had Keith pick it up on his way home from work. As soon as I tried it on, I was like, “Nope. This is absolutely not fitting!” I struggled, I attempted to have Keith help me, but nothing was working. We were meeting bright and early the very next day, so there wasn’t any time to swap out for another option. I sent a group message to our chat and sadly wrote “guys, I don’t think I can participate. The dress literally will not close.” In unison, they all wrote back “NO Helena, we will make this work!”

Fashion tape, a leather jacket and with the help of these fabulous ladies, we made it work! No one would be the wiser, but I just had to share the story!

Also, read Krystal’s fabulous “Oceans 4” post here

photography by George Elder 



  • Pinja

    These shots are absolutely AMAZING! 😍 And love that you shared the little story behind too, never could’ve told! xx

  • Arlenis

    Love this shoot and absolutely love your look!!! The leather jacket may have been an outfit “saver” but it looks so good and so you! Love everything. Thanks for sharing the background story. I follow you all and can’t think of a better group to bring this to life.

  • Aggie

    Pics are great but why are you wearing glasses in every single photo?🤔

    • Helena

      why not? otherwise, my eyes are closed or squinty and it’s just easier not to deal with it.

  • Peppermint Dolly

    Amazing shots and I’m so glad you shared this story – it’s a great one!!

    Rebecca |

  • BeingIsabella

    I have to say, I really enjoyed reading this backstory! It gave so much context to these pictures and brought everything to life. It truly looks like you guys had a ball and I must admit I’m slightly jealous haha. All the dresses are stunning and how incredible that you got to wear designs by the one and only Carolina Herrara! I swear, you could probably publish an autobiography and it would sell out instantly, your posts are always so fun and intriguing to read xx

  • Kate

    That’s so funny. When I saw the leather jacket I was like “of course Helena styled it this way. It’s so her.” haha! Definitely would have never guessed it was a wardrobe malfunction.

  • yolanda

    You all look amazing! What a fun shoot.

  • Rach

    Seriously love that you guys did it! I read Krystal’s post and had to see yours! I love that you shared that story and everyone wanted to make it work!

  • Brittany Eaton

    I love this story and all these photos – they are seriously beautiful and unique. bravo.

  • Zahid Shekh

    Nice post, I love the content and images really nice thank you for sharing.

  • Betsie

    This is so great! And such sweet story, true friendship!

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    Pics are great

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    very nice pict… love this

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    you amazing girls…

  • Linda Hensley

    Omgoodness! This shoot is fabulous!

  • Debi

    I have been following you for a few years and have always loved your style. Karen is my favorite Youtuber and through her, I started following Krystal and now I have another fashionista, Sai de Silva. I love this collaboration. It seems that since Bill Cunningham died I don’t really get to see much street style in NYC anymore. I live on the west coast so our vibe is much more casual and I love that too. I’m so glad you got that dress to work. You all look fabulous.

  • Ashley W

    Helena!! These pics are AMAZING! I’m loving all of these girl power shoots you’ve been doing lately. Everybody looks stunning. Major inspo!

  • Macfarlane Group Curry

    I think you havе noted solme very interesting points
    , thankyou for thhe post.

  • Mireia

    Those girls wearing gorgeous dresses for sure!

    Mireia from TGL

  • Jessica

    These photos are amazing. Love the story and love all of you together. Beautiful fashion moment!!

  • 1021319f355a

    I realⅼy like your wrtiting style, superb information, appreciate
    it for pᥙtting up : D.

  • FAtou

    How glamorous!! I love these looks babes! Power of Women!!!!!!

  • Amanda

    This shoot is GOALS! Love all you ladies. Slay all day!

    xo, Amanda

  • Alyssa

    Loved reading the backstory! Truthfully, I saw the pictures and the jacket and was like “omg, that is so her style!” Who knew!

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