March 12, 2018

Now Arriving: The Story Behind Our Scarves

Now Arriving Grey Oversized Scarf, Helena of Brooklyn Blonde

Now Arriving Cashmere Scarf, Camel Coat, Helena of Brooklyn Blonde

New York Street Style, Spring Outfit, Helena of Brooklyn Blonde

Now Arriving Cashmere Scarf, Camel Coat, Helena of Brooklyn BlondeNow Arriving Cashmere Scarf, Camel Coat, Helena of Brooklyn Blonde

Spring Style, Spring Outfit Ideas, Helena of Brooklyn Blonde

Cashmere Scarf: Now Arriving in Powder Grey | Coat: Theory (similar here) | Denim: Topshop ‘Jamie’ | Booties: Louboutin (budget-friendly here) | Sunglasses: Color in Optics | Bag: Mansur Gavriel 

Last week, I shared a bit about the launch of Now Arriving, but today, I wanted to include a little more about the story behind it!

Danny and I met about 7 years ago, he was working for DVF and Brooklyn Blonde was just starting to gain a bit of momentum. We were at the same event and we instantly hit it off! Throughout the years, we’ve traveled to Paris together (the only man Keith would be okay with me visiting such a romantic city with – ha!) and various other places. Out of all the people that I know, Danny has always been one of the first people I’d message if I have a fashion question or an industry related one. He’s helped me with the creative side on several of my bigger projects and also helped me decide which handbag was worth the investment. Needless to say, from the beginning, his opinion was one I always respected and valued.

Several years ago, we were having dinner and the conversation of starting our own line came up. We both shared a similar aesthetic in terms of what we gravitated towards, so that part was easy! To make a super long story a bit shorter, Now Arriving has been in the works for over three full years. In between, Danny traveled the world for a year (where he gained so much knowledge and inspiration), I got pregnant with Nate and our vision was put on a temporarily hold. We continued to chat regularly about our plan, what we had in mind and everything in between and three years later, here we are.

The cashmere scarves we launched with, is something we felt was missing in the market. Of course, there are plenty of cashmere scarves out there, but none that fit the needs of what we were looking for. For starters, the length! I own many scarves, but I always wanted one that was exaggerated. Most of the scarves that are considered long are 50″-80″, but our charcoal and powder grey one is 110″ and at a similar prices to the shorter ones. The length alone creates such a luxe look and ideal for surviving cold airports and planes. The red (worn here) and oatmeal are slightly less exaggerated, but still quite long at  77″ long. From a personal standpoint, I’ve been looking for a long, true red cashmere scarf for years, but couldn’t find one that I loved. Either it was too short, the material was too flimsy or it didn’t drape the way I wanted it to – so we decided that red was a must in our collection. Last but not least, the oatmeal. Danny and I are both suckers for a good natural palette and I find the oatmeal to be the perfect compliment to so many of my transitional pieces.

For all those that placed orders, we truly hope you love them as much as we do! For those that are interested, you can shop the scarves here and this week, we decided to extend the 20% off with code ‘THANKYOUBB.’

Photography by James Creel

Shop My Outfit:



  • Rena

    Your look with the big scarf is really cool!
    xx from Bavaria/Germany, Rena

  • La Bijoux Bella | by mia

    Always love ?the oversized scarf look! ????

    ??LA BIJOUX BELLA ??| By Mia | A Creative Lifestyle Blog

  • Liz - Shopping My Closet

    Gorgeous scarf!

    Liz @

  • Adriana

    I love how camel and grey looks together! Such a great outfit!

    The Black Blush

  • Michelle Johnson

    They are so beautiful! The oatmeal and red are my faves!

  • Rach

    I really really love the scarves! I was also curious the story behind how it all started so thank you for sharing this!!

  • Michael @ Mile in My Glasses

    I love love love this! Such a great story! I think the scarves look amazing!

    Happy Monday!

  • Kristina

    What an amazing project! And as always I’m in love with the NYC background.

  • Fatou

    This is such a cute story!! so sweet

  • Kaya-quintana

    Love a long scarf like that, looks awesome!

  • Sharon

    I ordered the powder grey and cannot wait to receive it! I agree with you the market needed an extra long scarf, something that really makes and statement and can be used by both men and women and as a blanket.
    Keep up the amazing work!

  • Jeany

    The pictures are amazing girl and I’m so in love with your outfit! Especially with your scarf!
    xx, Jeany from

  • Mary

    saw the oatmeal on you love it- but wish you’d do a mini live tutorial….as to how you achieve that look….how is it tied like to “that” look!! include on both your site as well as in Now Arriving…like to know i could achieve the look and not just feel like I’m fighting with a blanket!

  • Ewa Macherowska

    You look great! x

  • Ericka Dean

    Helena I have been following you for years now and what I love most about you is how you always manage to keep your platform true to who you are, I really appreciate that! So when I see these scarves I think of course! These beautiful pieces truly are an extension of who you are, effortless and chic! Bravo and congratulations on this new venture!

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