February 13, 2019

My Thoughts on NYFW

Alice+Olivia Karley Mock Neck Red Wrap Coat, Alice+Olivia Paulette Slim High Waist Red Pant, Alice+Olivia Lanie High Neck Red Pullover, All Red Outfit, NYFW 2019, Helena of Brooklyn Blonde Alice+Olivia Karley Mock Neck Red Wrap Coat, Alice+Olivia Paulette Slim High Waist Red Pant, Alice+Olivia Lanie High Neck Red Pullover, All Red Outfit, NYFW 2019, Helena of Brooklyn BlondeWrap Coat: Alice+Olivia. Similar here & here | Pants: Alice+Olivia. Similar here | Pullover: Alice+Olivia. Similar here | Pumps: Jimmy Choo. Budget-friendly here.

This year, I took a bit of a step back from NYFW. I attended a handful of things, but a lot less than I have in the past.  Actually, that’s not entirely true. Throughout the seasons, I’ve started to pull back little by little.

For starters, I realize that seeing the same content over and over on social media, can get a little boring.

Personally, I don’t want to see a runway show ten different times. So I often ask myself “why would any of you?” Maybe some of you enjoy it. But for the most part, I think a lot of us are on the same page. Correct me if I am wrong?

Also, I don’t want it to come off like fashion week is beneath me. On the contrary! I don’t get invited to everything and there are several shows that I would run to see, if ever given the opportunity. In the past, when I’ve been fortunate enough to be invited to some of the A+ shows, I’ve had to pinch myself and ask “is this really happening?”

But for the most part, it’s more of a hassle than anything, especially in these freezing months. Many assume that because I live in NYC, it’s easier for me, but it’s actually the opposite. I live further out in Brooklyn, so when I come into the city (Manhattan) for an event, if there’s not another event/show/dinner until hours later, I’m often schlepping around the city (with a huge tote), killing time. It’s not particularly glamorous. It never really makes sense for me to go to an event or show in the morning, come back home and then go back into the city until later. On most occasions, it only makes sense for me to go to one thing and after that, I head back home, typically to pick up Nate from school.

Mainly, I’ve found myself wanting to go to something if one of my friends is going to be there.

This way, I’m killing two birds with one stone. Supporting a brand I love and using an opportunity to see someone I genuinely want to spend time with. Of course my relationship with the brands is incredibly important, but I’ve found that I need to find a balance that works for me. I try to do what I can during the “off,” non-fashion week months. It’s less of a shit show, less people trying to be super cool and in general, gives me far less stress or anxiety.

With all that being said, I definitely enjoy going to a few things. It’s the libra in me and I crave balance of getting dolled up one day and staying put, working from my computer, the next. I wore this red number to the Alice+Olivia presentation. One of my favorite outfits that I’ve worn in quite a bit!

Shop my Red Alice+Olivia Outfit:



  • Roses for Fridays | by mia

    Merci for sharing your wonderful thoughts , really enjoyed reading this. Have yourself a fabulous day Beautiful!

    🌸🍃ROSES FOR FRIDAYS 🌸🍃| by mia | A Creative Lifestyle Blog

  • Diana

    I think with brands and designers doing their own Instastories and photos of their own show and backstage it’s not really a must to get that content from influencers. It did get a bit annoying swiping through all the big influencers stories and each one had the exact same content, especially all the same models. (From a show I would only mainly see Bella and Gigi and that’ll be it of the runway) So I don’t mind and don’t think being at the shows is must anymore.

    Your red outfit is AMAZING! You do red so well.

    || The Neon Factor, by Diana 🦄 ||
    💜 http://www.TheNeonFactor.com 🌈

  • Fashion Blogger

    I totally understand! Up until recently I was running a fashion magazine, and when I stepped into blogging full time this year I decided to take a break this go around and have a rest. It’s an amazing experience, but it’s exhausting and if you’re not close to the shows it gets hard. I live way north in Manhattan and if I go home once in between shows it takes some serious convincing to do it again. Ha ha!

  • Marta

    That’s a lovely outfit, we rarely see monochromatic outfits that aren’t black or white so it’s nice to see something different and fun.

  • Liv

    Thanks for sharing. I feel the same way! Looking fab as always!



  • Sel

    Hello Helena, would you consider showcasing vintage fashion? I particularly adore the fashion of the 50s and early 60s – superb tailoring, feminine, sophisticated and elegant. I am thinking Grace Kelly, Sophia Loren, Elizabeth Taylor, Rita Hayworth, Gina Lollabridgida – the beautiful starlets of those eras.

  • Gabriel

    Love the red outfit! It doesn’t look extra at all.

  • Mireia

    This red monochrome look is everything!

    Mireia from TGL

  • Rach

    I love hearing your thoughts on NYFW. I agree and get bored seeing so many runway content. I love that you do what works best for you!


  • Alice N

    You look smashing! Only you can pull off “all red” ensemble and look so chic and effortless. Thank you for sharing!

  • Terhea

    Love your candidness and honesty, especially your strive for balance. Thank you for sharing! I love your blog!

  • Young

    I loved reading these honest thoughts on the NYFW, and I totally understand what you mean. Watching your stories on Instagram was actually a pleasant break from all the NYFW blur.

    The Style Intermission

  • A Woman Of A Certain Age

    Love this red on red on red!
    Could you link the handbag?


  • Andee

    Amen mama! The same applies here in LA. I rarely go to events a beacsue it’s so much work

    • Andee

      *think that sent before I was done 😉 but yes totally agree and I feel the same here in LA. I feel like I rarely go to events anymore bc juggling and prioritizing (esp if you’re a mom) is so necessary. And I’m soooo over the too cool vibe at most of them. It’s so refreshing when I actually meet other genuine people when I do go.

  • Tina

    That outfit is really beautiful. everything fits perfectly on you. I like your make up and the red lipstick a lot.

    best regards

  • Fashion and frappes

    Really really enjoyed this frank post. Fashion weeks sound amazing but yes, I don’t want to see the same content again and again. I would prefer to see your outfits any day! I also realise that me and my friends who care about fashion week check the shows on newspapers where we can see every show and usually not on blogs. We like to see our favourite fashion bloggers on the blogs! Gorgeous outfit as usual.

  • vanessa

    woww, you look amazing in all red!!


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