February 14, 2018

Hibiscus Palm | Tulum

Blue Flatware, Tablescape, Aerin, Tulum, Helena of Brooklyn Blonde

Resort Outfit Inspiration, Denim Shorts, Helena of Brooklyn Blonde

Striped Matching Set, Resort Outfit Inspiration, Helena of Brooklyn Blonde

Two weeks ago, I was lucky enough to join Aerin and her amazing team to Tulum, Mexico. The location was chosen to celebrate her latest fragrance, Hibiscus Palm. One of my favorite aspects about working in this industry is all of the incredibly creative women I meet. From marketing to PR pros to women like Aerin, who leave you feel inspired after a 15 minute conversation. I always leave these trips with a fresh dose of creative energy.

During our first night at dinner, she was telling a few of us, the inspiration behind scent. It was created with a bit of nostalgia from a trip Aerin and her family took, several years prior. It’s a fragrance that captures the beach, sunshine and the feeling of being on an island. Lotus flower and hibiscus palm mingle with ylang and exotic ginger with notes of coconut milk, vanilla and musk. Being able to experience the scent, in a place that inspired it, was pretty magical. There were several moments where I’d have to close my eyes and take in everything around me. Not only the beauty of the island, but the incredible talent that was behind putting together such a trip. If the photos tell you one thing, it’s that not one single detail, NOT ONE, was left out. Behind every tablescape, every menu, every event planned, these masterminds put so much thought and love into what they do.

I leave you with these photos, that hopefully capture the beauty behind the trip. If you missed it on instastories, I have a Tulum highlight saved on my profile.

The biggest thanks to the Aerin team for allowing me to be part of the experience. You can shop the fragrance here.

Outfit Details:

Outfit #1: White bodysuit: Only Hearts| Pants: Alexis | Shoes: Aquazzura| Bag: Staud

Outfit #2: White button down: Frank & Eileen| Shorts: old | Shoes: Aquazzura | Bag: Simon Miller

Outfit #3: White Button Down: Frank & Eileen | Shorts: AGolde | Slides: Hermes | Hat: Janessa Leone (similar)

Outfit #4 | Two Piece Set: House of Harlow

Tub Shot (It’s a one piece – not a dress!): Karla Coletto

Outfit #5 | Airport Look: Sweater: H&M | Joggers: Norma Kamali (sadly, didn’t wash well) | Slides: Gucci | Bag: Velvet Chanel | Tote: Goyard | Suitcase: Rimowa 

Shop My Outfits:



  • Jae

    Love your airport outfit and the white shirt on denim look. Tulum looks heavenly!

  • La Bijoux Bella | by mia

    Such beautiful photos from a fafbulous place! ????

    ??LA BIJOUX BELLA ??| By Mia | A Creative Lifestyle Blog

  • Shloka

    This scent sounds amazing. I’ve been wanting to try it out for ages! You look fabulous in all the photos and this trip sounds lovely!


  • Kim

    GORGEOUS photos!!


    http://trendkeeper.me .. How to be invited to NYFW & a Non-Cliche Valentine’s outfit!

  • Liz - Shopping My Closet

    Love the chic tropical looks!

    Liz @ ShoppingMyCloset.com

  • Kristina

    You are the reason Tulum is on top of my travel bucket list. The photos are gorgeous!

  • Michelle Johnson

    These photos are so beautiful! Looks like a wonderful time!

  • Lorna

    It looks like you had an amazing time! People like that inspire me all the time too! So beautiful 🙂 🙂

    Could you tell me what size you got in the joggers in the last photo? They look really cute and we’re about the same size I think! Thank you!

  • Natali

    What a perfect place and company to spend time at/ with! You’re one lucky lady!


  • Gitta

    Looks like a really fun trip !!! This is def a great aspect of our jobs.

    x Gitta // http://www.gittawitzel.com

  • Adriana

    Gorgeous photos! Tulum is paradise!

    The Black Blush

  • Ewa Macherowska

    Paradise <3


  • Maria Eugenia

    I LOVE your tropical posts so much! Been craving them all winter! Can’t wait to see your style through this year’s spring/summer!
    Maria Eugenia . thegirlonanisland.com

  • Fatou Diaw

    love these vacation looks!

  • Cyran

    I love that you are so inspired by Aerin, I’m off to find out more about her! Loving all of these photos, such a good fit with the fragrance. I definitely want to try it.

  • Simply Sory

    Vaya lugar bonito y vaya fotos preciosas.


  • vera

    Beautiful photos!!

    Blonde in Cashmere

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