April 5, 2016

Ask Me Anything!

Helena-11Todays post is a little different! I’ve been thinking about adding a FAQ’s portion to my ‘About Me’ section, but thought I’d take the opportunity to take it a step further. I wanted to ask you guys if there was any questions you wanted to ask me. Whether it’s technical, blog related, having to do with my pregnancy, or something that’s completely random, ask away! Leave me your questions in the comment section below, on my instagram or you can even email me with the title “my question for you.” I’ll try to answer all or as many as possible!

I’ll be sharing the answers next Monday!





  • Rena

    Do you think that there are many bored people on this world?
    xx from Bavaria/Germany, Rena

  • mONIKA

    Do you approach brands to work with them ever now, or do they all come to you?


  • Lorna

    How do you plan to juggle both being a mum and a full time fashion blogger at the same time? Will we see any new types of posts from you? 🙂 🙂


  • Diana

    Hey Helena! My question is when you take pictures do you ever get shy if people are around? Also, when do you usually take pics (time of day) and if Keith is always down to go shooting since you shoot in the snow and stuff. Thanks!

  • asha sabb

    My daughter is turning 14yrs old and she wants to go to NY for the weekend. What is it to do for her????

  • Adrienne

    I’d love a peek into the business side of running your blow. How do you build out an editorial calendar? How do you coordinate and plan shoots? What do brand partnerships usually look like? What is your favorite and least favorite part of running what is essentially a small business?

    • Adrienne

      oops, first sentence should read “the business side of running your blog”!

  • Anna

    Hi Helena, I adore your style! I know that as a blogger you need to keep showing new content (new outfits) to keep readers interested. How do you renew your closet without having it get out of control? Do you sell your unwanted clothes? Donate? How often do you go through everything in your closet and decide what to get rid of? Thank you!

  • Anna

    One more question! Could you tell a little bit about your Russian heritage? Do you speak Russian? Do you like Russian food? Ever been (or have any desire to go) to Russia? Thanks!

  • Alexa Johnson

    I would love to know how you ended up becoming a full time blogger?


  • Lynn

    Hi Helena,

    My hubby and I blog about New York City, featuring things to do with a food pairing. It’s a little different from what you do, but as someone who’s done this for a while (and also a husband-wife team!), do you have any sage advice? 🙂

  • Sarah

    1. What are your tips for taking flattering photos? You always looked good but your photography has gotten great over the years! I always look like such a lump in photos and I can’t tell if it’s the angle or posture or just me…. 🙂

    2. You have such a great mix of high- and low-end style – how do you decide what to splurge on and what to save on? Any more advice on budget or sale shopping would be awesome!

    3. Do you mostly shop online or in-store? Which do you prefer?

    Also, thank you for being one of the few bloggers left with professionalism, integrity, and true style. It’s been sad to watch personal blogs turn into advertorials, and I think you are one of the few bloggers (along with buynowbloglater) who strikes the right balance between making money and maintaining your original voice. I like that you don’t require click-throughs on Feedly and that you don’t accept sponsored posts that don’t fit with your lifestyle.

    Congrats on the pregnancy and thanks for brightening my mornings with your blog!

  • Felicia Veltz

    Hey Helena! I’m a long time follower of your blog and I love how you’ve grown your brand. I wanted to know if you can share some tips on how you edit your blog and IG photos. In addition, if you have any tips for new bloggers looking to pitch partnership opportunities with brands. Thanks so much for this post! xo Felicia 🙂

  • Caroline

    I’m a longtime reader of your blog and I remember you used to wear very colorful outfits. There past few years it seems like you’ve been sticking to neutrals (with the occasional pop of red). Why did you stop wearing bright colors?

  • Sarah Tripp

    What is your all-time favorite handbag that all women should have in their closet?

    What’s your best blogging advice?

    What are you naming your baby? :]


  • Abby Ward

    Love this! Approximately how long did it take for you and your brand to “take off?”

  • amreen

    Did you ever buy designer items when you were in your early 20s? If so, how did you manage to save up for it?

  • Pinja

    What inspired you to start blogging?
    What is the best blog-related thing that has happened to you?
    What is your ultimate dream travel destination?

  • miri

    Hey Helena, have you already chosen name for your baby?


  • Rachel Cossette

    Hi Helena!
    My question is, do you stress about always taking new photos for posts and having enough to get ahead in your editorial, or is there a light at the end of that tunnel? lol

  • Rachel

    Hi Helena!
    My question is, do you stress about always taking new photos for posts and having enough to get ahead in your editorial, or is there a light at the end of that tunnel? lol


  • Vanessa

    I’d love for you to talk about how often you review what is in your closet and discard? And how do you make decisions about what to discard?

    As a blogger, how often do you actually pay full price for your clothing and accessories?

    Do you do most of your shopping online or in stores?

  • Kerrie summers

    Hi Helena, I have been following your blog for many years now and absolutely love it. I live in Wales in the UK but have been to New York a few times and love the fashion and shoe culture there. My questions for you, have you packed your hospital bag and what is in it?! How will you push baby in his pram wearing your Louboutins!? How do you edit your photos and posts such as your recent Neutrals where you have lots of little images and text? Can you do a post about your hair and how you do it so neat when it’s slicked back? Best wishes to you and Keith the little baby when he arrives. X x x

  • Nicole Sioui

    – What fashion item do you plan on investing in following your the birth of your baby boy?
    – What is the one beauty essential you can’t live without?

  • Alyssa

    This is a wonderful post idea! My question is when you first started your blog, how long did it take until big brands started to approach you? xx


  • Madeline

    Hi Helena! I’m a student with a pretty tight budget, what skin care products would you recommend splurging on and what products can you save on? Thanks!

  • Ana

    Hi! I would love to know what is your sport routine? Also what is your height and weight? You are great ! Thx 🙂

  • Tanya

    Hi Helena!

    I have been an avid follower of your blog for quite some time now. Your personal style has influenced mine in a big way! I am going to be attending college; could you give me any tips on building a good versatile wardrobe on a budget? I will be shopping soon for college and would love your suggestions!

    Also, do you plan to visit India sometime? I’m sure you’ll love it here 🙂

    Lots of love and all the best for the little one xoxo

  • Lina

    Hi Helena! I really admire your blog and have been following for quite some time. I started my blog almost 2 years ago, and I have to say it’s very frustrating to break through and gain a loyal following. I’d love to hear some advice on this. Also, what are your tips for reaching out to brands?

    Thanks so much! Good luck with the rest of your pregnancy, xx


  • Brown Eyed Toast

    Hi Helena, thank you for doing this wonderful FAQ! I’d love to learn more about who shoots your photos, and if your main photographer is not available, how you find others to photograph you. Thank you!

    xo Soo | http://www.BrownEyedToast.com

  • Jo

    Hi, i read you from 3yrs ago, hello from Panama.
    I am curious, you are a full time blogger? Do you have another job? Is it possible to make a living blogging?

  • Shirley

    Do you have a full time job or just blogging? How often do you take your outfit photos?

  • Julia goodwill

    I realized that most of your jeans have the ends frayed. How do you get them that way

  • taylah

    How to care for designer accessories!!!

  • AsHley

    I’m so excited that you’re adding this to the blog! Thank you! My question for you is: what is your weekly fitness routine?

  • Aggie

    How old are you? When did tou develop an interest in fashion?

  • Samantha

    Hello Helena!

    I’ve been following Brooklyn Blonde for almost 4 years now! One thing I’ve always wondered is how much goes into each post you do. Unlike like a lot of other bloggers, you post only a couple of days a week. What I gather from that is that either each post takes a lot more time that I can even begin to imagine or that you have managed to keep the blog from taking over every aspect of your personal life! If the latter is true, that is awesome, but if the former is true, would you mind giving us a peek into your daily or weekly timeline on producing and publishing content?

    Thank you!

  • Roxana

    Hi Elena! if you ever go in panic, how do you calm down?
    kisses from Malta

  • Linda

    As a mom of three very young boys, I feel I have lost myself, my sense of style, always too busy too care for myself. I love your style and was hoping maybe you can help “stressed” out moms find themselves again by creating more affordable outfit ideas..just a start to a basic wadrobe, styling ideas…and just easy ways to start to feel and look good again. your blog has been such a great inspiration so far!
    Thanks ..enjoy your last trimester 🙂

  • Veronica Dacey

    Hi Helena, what camera do you use and who designs your website?



  • Julie

    Hi Helena! I have been an avid reader of your blog for several years and absolutely love your style and class! 🙂 🙂
    My questions are: you have a lot of designer items and shoes, for us who do not have the possibility to buy all the designer stuff, do you have any advice on how to mix high-end and low-end clothes? And how do you not freeze your toes of during the winter months? 😉
    You are a great role model and I wish you all the best on the birth of your baby!

  • Kat Ashter

    Would love your recs for good hair cuts and colorists in NYC / BK.

    I have been an avid reader for years and am also NYC based. I know you do a good amount of ‘appearances’ for brand events. Would love it if you posted more of these ahead of time on the blog. Sometimes I notice that will post something with 24 hrs notice and I hardly ever have time to add it as a reminder to my calendar. I was able to go the SKII event you posted about this fall and enjoyed the event and education immensely. I used everything in my gift bag and loved it and have since invested in 2 of the products I loved most so thank you so much for that because it changed my skin. So part 2 of this is a request and not a question: but please feature nyc based events more that readers can attend, please 🙂

  • Aida

    I left this comment on your skin care post, but I know this post is more recent. What sunscreen or sunblock do you use?

    Thank you!

  • Vanessa

    I notice you photograph a ton of outerwear. Are they borrowed? All yours? How do you store?

    What companies do you like for bras/ foundational stuff like slimmers, bras, strapless etc.

  • Kerrie summeRs

    Another question for you Helena, what is your opinion of “vlogging” and do you intend to start vlogging at all in the future? X x x

  • NaTalie vogel

    My friend for many years is graduating from NYU and she asked me to pick out a restaurant for my husband & I along with her parents and of course herself to eat at and celebrate. I’m from Upstate and only visit the city a few times a year so I need help picking out a great restaraunt to celebrate!? Please help! Thank you! (btw- I’m a frequent reader of your blogs and have gotten so much inspiration that I’m not looking into starting my own blog site!)

  • Cindy

    Why didn’t you have a baby shower?

  • Jenine

    Not sure if you’ve already done this but it would be great to see how you pack for international travel. From luggage to makeup. I’m going on a 2 week trip to Europe would love some tips.

  • missy

    I love this picture of you! Pretty in Pink. Where is this adodrable cafe?

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